Amazon Prime Video Is Catching Up To Netflix: Report

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The all-in-one streaming guide Just watch released its latest quarterly performance report for the largest Subscription Video On Demand (SVOD) services, i.e. streaming services, in the United States. The report shows the market share of the top seven SVOD services in the United States for the third quarter of this year. It also highlights the monthly audience trend for each service over the past nine months.

Amazon Prime Video closes the gap on Netflix


Netflix remains the most popular streaming service in the United States, capturing 27% of the overall market in the last quarter. However, the company has seen a steady decline in viewership throughout the year. As a result, its market share fell slightly from 28% in the second quarter. It helped Amazon Prime Video close the gap.


After a slowdown in the first half of the year, Prime Video has seen an increasing audience trend since July. It still sits in second place with a 21% market share, up slightly from 20% in the second quarter of 2021. But the company has narrowed the percentage point spread with Netflix to just six, from eight in the quarter. previous.

Then we have Disney + with a 14% market share. That’s unchanged from the second quarter, but The Walt Disney Company’s streaming service has gained a few viewers in the past nine months, the report suggests. Hulu, fourth, remained largely flat throughout the year, grabbing a 13% market share.

HBO Max is in the top five and is the fastest growing SVOD service in the United States this year, especially since the start of the third quarter. Its market share increased from 9% in the second quarter to 10% in the third quarter of 2021.


Streaming services JustWatch Q3 2021 Netflix Prime Video Disney

Showtime and Peacock go down, Paramount + go up

Apple TV + is the next most popular streaming service to feature in JustWatch’s performance report. It saw marginal growth in viewership in the last quarter after failing to gain much ground in the first half. ViacomCBS’s Showtime, meanwhile, is on a downward spiral, as is NBCUniversal’s. peacock. The latter was the sixth largest SVOD service in the United States in the second quarter of 2021, ranking above Apple TV + with a 4% market share. But he is now out of the top nine.

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Paramount +, another streaming service owned by ViacomCBS, profited from the loss of its brother. The company has just registered South Park creators Trey Parker and Matt Stone to make 14 exclusive spin-off films. The first two should be released on Paramount + by the end of this year. So we could see it slightly higher on JustWatch’s chart for the fourth quarter. But for Showtime, things look worrying. Perhaps this is the reason why ViacomCBS offers the two streaming services bundled in one single subscription. Time will tell if this decision gives the results expected by the company.


JustWatch Streaming Services Jan Sep 2021 Netflix Prime Video Disney

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