Google finally has an ecosystem, but it’s an uphill battle

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It’s finally happening! At Google I/O 2022, Google unveiled a handful of new devices that complete what we can now call the Pixel ecosystem. It’s something we’ve wanted for a while, as the two current Pixel device lines have been well received. But, as the Pixel ecosystem is coming soon, it will be an uphill battle with factors like competition and others.

Most mobile OEMs have a collection of phones with accessories, but you can’t really call them an ecosystem. However, companies like Apple and Samsung have faithfully formed ecosystems where everything is pretty much interoperable. Phones communicate with headphones communicate with laptops communicate with tablets communicate with phones. It’s the dream of most manufacturers – people buying you four devices instead of one.

What are the factors harming the Pixel ecosystem?

By the end of 2023, Google will have a thriving ecosystem consisting of a flagship phone duo, a midrange phone, a trio of headphones, a tablet, and a smartwatch. Each device will apparently be able to communicate with each other seamlessly. It’s a dream come true for Pixel owners, and it’s no doubt getting them excited about Pixel 7 and the Pixel Watch this fall. However, we can’t deny that it won’t be as simple as launching a bunch of products and waiting for sales. There will be certain factors against it from the start.

The competition against the Pixel ecosystem

When the Pixel ecosystem is fully operational, people will start making comparisons to the two major mobile technology ecosystems already established: the Apple ecosystem and the Galaxy ecosystem. They are the two titans among other ecosystems, and the competition will be tough. The question is whether or not the Pixel ecosystem will be able to compete. It’s going to be a big order to fill.

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Apple has been tightening its integration between iPhones, iPads, iPods, AirPods/Max, Mac computers/laptops, and Homepods for quite some time, and it’s pretty crazy. Tight integration is one of the main draws of integrating into the Apple ecosystem.

Meanwhile, Samsung has essentially hijacked Android to create its own experience. The company has its Galaxy Phones, Galaxy Tablets, Galaxy Buds, Galaxy Windows Laptops, and Galaxy Chromebooks. It’s to the point where people in the Galaxy ecosystem seem to be disconnected from the rest of Android as a whole.

Google is going to have to create a consistent experience across all of its devices. But the thing is, Apple and Samsung have been introducing their devices gradually over the years, while Google is likely to introduce its smartwatch and tablet in just a few months. That means it won’t have as much time to fine-tune the integration between devices. That’s going to have to grow over time, but that’s the time Apple and Samsung will use to integrate more people into their respective ecosystems.

Google is still missing a major component of its ecosystem

Apple and Samsung’s portfolios are pretty stacked, and while Google is getting there, something important is still missing. Google really needs something to really take on the computing market. This leaves a void in the Pixel product portfolio. Regardless of the power of phones and tablets, computers generally offer better productivity. That’s where another Pixel-branded Chromebook could come in.

Leaving out a real computer will give Apple and Samsung the edge when it comes to extreme productivity. Apple Macbooks and Samsung Galaxy Books are popular among people, which enables users to maximize their productivity with their products. Features like Apple’s Universal Control show the potential of a developed ecosystem. Imagine being able to share a screen between your Chromebook and your Pixel tablet. This is something people will want in the future. Google should definitely consider going back to making its own Chromebooks.

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The “first generation syndrome”

By this time next year, the core Pixel ecosystem might be complete, but two of the devices in the bunch will be first-gen devices. When a company creates a new type of device, its beginnings are usually difficult. Take the OnePlus Watch, for example. This first-gen device was riddled with bugs and created an overall poor experience.

Google will launch a first-generation smartwatch and its first tablet with Material You and new tablet optimizations for Android. We all hope these devices don’t work, but this is new territory for Google. The Pixel Watch is expected to be quite expensive, so it would be a big slap in the face if it were to be bad.

Google is taking a big leap forward in offering these various devices, and if they’re bad, it could make it difficult for the Pixel ecosystem to officially take off. The company can’t do much with software updates; however, the hardware is now the responsibility of the company. If Google doesn’t get the hardware right, it will go against the more refined Apple Watch and Galaxy Watch.

This also applies to tablets. Apple and Samsung dominate the tablet market, a shock, isn’t it? They’ve put a lot of work and refinement into their tablet offerings, and it shows. The Pixel tablet could take on the latest and greatest Galaxy Tab and iPad next year. Google will have to make sure it’s functional enough to be a valid alternative.

The thing is, Google hasn’t produced its own tablet in a while. Things have changed a lot since the days of the Nexus tablet. The hardware and software landscape has completely changed, so making a first-gen tablet to compete with the competition will be a tough feat.

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But it’s not all bad

The Pixel ecosystem, despite the competition, still has advantages. The main advantage of Google is what we have been saying for all these years: Google controls the software. Samsung has built a robust ecosystem of devices over the past two years, but the software is still ultimately owned by Google. If Samsung had its own Galaxy operating system, it could probably take over the world (or, at least, the smartphone market).

Google owns Android. If he wanted to turn the whole interface a shade of blue, he could do that. If the company wanted to give it a Powerpuff Girls theme, they could. So Google holds the reins of what the Pixel ecosystem can and will be. It opens up so many possibilities for the ecosystem. Not only will Google be able to include features similar to those offered by Samsung and Apple, but the company may also add its own features and, likely, bring something we haven’t seen before.

The upcoming Pixel ecosystem is getting Pixel fans excited, and there’s a lot to look forward to in these new releases coming out next year. We know that Google will face stiff competition, but hopefully something big will come out of it.

The message Google finally has an ecosystem, but it’s an uphill battle appeared first on Android Headlines.


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