How to Make Money on YouTube: 7 Effective Strategies

You’ve probably heard of YouTube, and how it features people uploading their own videos and viewers watching them with views of up to billions. With the world’s largest video site generating over six billion views a day, it’s not hard to see why many are turning to this popular platform for their next big thing.

This article will teach you what you need to do in order to become a successful YouTuber in your own right. We’ll also give you some tips on everything from hosting live streams and increasing subscribers, all the way to managing your career as an online entertainer. Specifically, we’ll cover 3 essential pieces of advice for anyone hoping to break into the game.

The first is about providing value. The second is about monetizing your videos. And the third is all about how YouTube works with each viewer – and how you can leverage that relationship to build a fanbase. And once you’ve got a fan base of millions, it’s time to start making money. If you’ve ever thought ‘YouTube has so much potential, now you know exactly what it takes to make that potential a reality. So let’s get started. 

Here are 7 strategies that can help you make money on YouTube:

1. Provide Value

You may have heard of the term ‘Know Your Value’ (KYV). This refers to knowing your worth, not just through the price you give for a sale, but also the value that a product or service offers. In the case of YouTube, you can use it in the same way. What are you providing? How is your content unique relative to other videos? For example, one channel can provide more value than another by performing some sort of task.  As long as people feel like they are getting what they want from the business, it’s still possible to succeed on YouTube. You just need to make sure that your channel provides enough value.

2. Monetize Your Videos

YouTube gives you money in exchange for your videos (every time someone views the video). This means that YouTube itself is essentially selling advertisements in your video. But how are they doing it?  The best way to monetize your Youtube channel is by offering some sort of promotion – either a retweet, message, or with MFA (in which case it’s just about offering an incentive for people to buy an e-book or physical copy of your content). Use your creativity to find a way that people will want to buy your product. The majority of the time this will be through a deep discount if you offer something physical, or by offering them an e-book as in our example above.

How do you set up monetization? You can either apply for a YouTube partner program, or you can have someone do it for you. The latter is ideal, as it means you don’t have to worry about the process.

3. Build a Fan Base

The relationship between you and your fan base matters. Here’s how: In the beginning, no one will like or appreciate what you do. But as time goes on, you will slowly gain more and more people to like your content because of the way it is delivered.  It’s an idea that takes a long time to grow roots, but once it does, it can lead to massive success.  It’s one of the few ways in which you can build your business from scratch in a short period.

4 . Know How YouTube Works

This article is about how you can make money on YouTube, but you’ll have to know how the entire system works. For example, when you put a video on your channel, it only gets viewed when people actively go onto your page and look at it. But if people don’t know that your video exists, they won’t go out of their way to view it.  The only way to get people to view your video is by uploading it and posting about it on your social media channels.  You can also use user scripts or extensions like Pinterest Board Widget so people who pin your posts through Pinterest will be directed to your site, and can then view a video.

5 . Engage with Everyone

To engage with everyone you need to have genuine interactions. You can’t just switch it on and off. It’s the same as building any relationship. If you seem false and insincere, people will see through you. To do this, you need to be genuinely interested in the people who are interacting with your YouTube channel.

6 . Use Captions

People learn differently from one another. When you upload a video that has text on it, the text is known as ‘captions’. You can include captions in your videos to give them more value or inspire different types of learning.

7. Hit the Right Notes

Properly describing your video is important. Sometimes, it’s more difficult to do so than others. But it’s a matter of finding the right words to gain more views. For example, if you want people to know that your video is worth watching, describe it as such. If you want people to like what you are doing and pay attention as they watch your video, describe it as something specific (for example ‘I make videos about my experiences or ‘I show people how to do things).


These were some simple but effective strategies that can help you make money on YouTube. Keep your content consistent and qualitative and you’ll be sure to see some growth.

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